If you like transmedia campaigns, give this audio a listen.
Mike Monello - The Tightrope Between Creative, Commerce and Clients
In this episode, Mike Monello, who is best known for his work on everything from The Blair Witch Project to Game of Thrones, gives us a rare behind-the-scenes glimpse into the Blair Witch mythology and how to navigate the fine line between creative storytelling, marketing and clients.
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