Traditionally, every summer the broadcast television networks launched marketing campaigns to spotlight their program offerings for the coming season. The campaigns were often uneventful and run-of-the-mill, with viewers and the media paying little notice. In 1997, however, ABC, unveiled a different kind of campaign created by TBWA\Chiat\Day in Los Angeles. The campaign, called ‘‘TV Is Good,’’ was designed to help ABC break out of the traditional confines of network slogans and logos, and it created a stir… [more]
Global Be(er) Responsible Day | “Friends Are Waiting” | Budweiser
#Advertising in focus: #DrinkUp / #spreadthewater via Y&R #NewYork.
Technology plus water. Love it.
Cheerios | 3rd Shift. Get ready for feels.
Moto | Choose Choice “Choose the new Moto X”
Choose the new Moto G
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Hornbach | Say it with your project
Dad of the year.
Barely Legal Pawn featuring Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus, bitch.
Turnt up for MEOW
Fantasy Football Fantasy | DirecTV
Worth the auto-tune.
Last Week Tonight with John Oliver: Native Advertising
"News & advertising is [like] the separation of guacamole & Twizzlers"
Being a regular really pays off for these TD Bank customers